ŠKODA Ice Hockey - IIHF Digital Campaign
Digital Character Creation / Puck Design
ŠKODA AUTO first supported the IIHF Ice Hockey World Championship in 1992, initially as a mobility partner. The following year, the manufacturer became the official main sponsor of the tournament – and continues to be to this day. ŠKODA AUTO’s commitment was recognised in 2017 when it received a Guinness World Record for the longest main sponsorship of a world sports championship.
ROLE INDUSTRY
Creative Art Direction Auto / Sports
Creative Art Direction Auto / Sports
Photos ©Copyright Škoda
SoMe Assets / Puck Character Design
Puck Design Proposals
Final Product
